After Tiger Woods’ infamous infidelity scandal he lost almost every one of his major endorsements aside from Nike. The list of lost income includes: Gatorade, Gillette, Tag Heuer, Buick and Accenture.
Woods was originally sponsored by Rolex in 1997 when he first turned pro, the relationship lasted until 2002 when Woods was signed by Tag. Rolex now has a multitude of huge names in golf under its umbrella, including Phil Mickelson, Luke Donald, Martin Kaymer, Adam Scott, Rickie Fowler, Arnold Palmer and Tom Watson.
Timing of the announcement couldn’t have come at a better time for either party. Woods will be teeing it up this week at the Frys.com Open, this will give him something other than his golf swing to discuss in pre-tournament interviews.