The Rogers Cup, Canada’s biggest women’s tennis tournament, was forced to change its slogan after a backlash claimed the original was sexist.
The first print advertisements for the tournament used the slogan “come for the ladies, stay for the legends,” a reference to the fact that the regular WTA event will have a bonus four-man legends tournament featuring John McEnroe and Andre Agassi at the same site. Women’s groups complained about the slogan and poster, claiming that, among other things, the tournament was suggesting women can’t be legends and protesting the use of the word “ladies” to describe the female athletes.